Website and Cookie Policy

• Our Privacy Policy tells you all the ways we collect information from you, how we store and use it, and how you can access and manage this information.
• Our Website and Cookie Policy tells you about your privacy when using our website www.trooli.com.

Please refer to our definitions here when reviewing the below.

Please read our Cookie Policy carefully as it contains important information on who we are and how we use Cookies on our website. This policy should be read together with our Privacy Policy which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities if you have a complaint.

Who We Are

This website is operated by Trooli Ltd. We are a telecommunications infrastructure Company and Internet Service Provider.

Our Website

This Cookie Policy relates to your use of our website www.trooli.com.

Cookies

A Cookie is a small text file which is placed onto your device (eg computer, smartphone or electronic device) when you use our website. We use Cookies on our website. These help to remember your preferences, record usage activity and enable us to track the number of people looking at our website.

For further information on our use of Cookies, including a detailed list of your information which we and others may collect through Cookies, please see below.

For further information on Cookies generally, including how to control and manage them, visit the guidance on Cookies published by the UK Information Commissioner’s Office, or www.allaboutcookies.org.

Consent To Use Cookies And Changing Settings

We will ask for your consent to place Cookies or other similar technologies on your device, except where they are essential for us to provide you with a Service that you have requested.

You can withdraw any consent to the use of Cookies or manage any other Cookie preferences by setting your preferences within the Cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available. It may be necessary to refresh the page and clear your cache for the updated settings to take effect.

Our Use Of Cookies

Essential Cookies. Essential for the operation of Trooli Ltd and delivery of the service,

• Technical Cookies – To carry out activities that are strictly necessary for the operation or delivery of the service.
• Third Party Live Chat Cookies – Interacting with third party live chat platforms directly from Trooli Ltd webpages to access support services. If a chat function is available/installed on the webpage, it may collect browsing and Usage Data on the pages where it is installed (even if Users do not actively use this service). Live chat conversations may be logged.
• LiveChat Inc. Widget – The LiveChat widget is a service for interacting with the LiveChat live chat platform provided by LiveChat Inc. The data is processed in the United States. LiveChat Privacy Policy can be found here.

Non-Essential Cookies. We will request your consent before placing.

• Tracker Cookies – Trooli Ltd uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service. Trackers also facilitate the Users’ communication with the Owner of the Tracker.
• Tracking Cookies – Trooli Ltd uses Trackers to measure traffic and analyse User behaviour to improve service delivery.

Analytics

The Services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.

Essential Cookies. Essential for the operation of Trooli Ltd and delivery of the service,

• WordPress (Aut O’Mattic A8C Ireland Ltd) – WordPress Stats is an analytics service provided by Aut O’Mattic A8C Ireland Ltd. Personal Data processed: Tracker and Usage Data. Place of processing: Ireland. Privacy Policy: https://automattic.com/privacy/. Cookie lifetime: up to 3 months.

Non-Essential Cookies. We will request your consent before placing.

• Facebook Pixel, Facebook Ireland Ltd – Facebook Ads conversation tracking (Facebook pixel) is an analytics service provided by Facebook Ireland Ltd that connects data from the Facebook advertising network with actions performed on Trooli Ltd. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network. This data is processed in Ireland. Facebook/Meta Privacy Policy can be found here. The Cookie lifetime is up to 3 months.
• Google Analytics (Google Ireland Limited) – Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilises the Data collected to track and examine the use of Trooli Ltd, to prepare reports on its activities and share them with other Google services. Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilises the Data collected to track and examine the use of Trooli Ltd, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualise and personalise the ads of its own advertising network. This data is processed in Ireland. The Google Privacy Policy can be found here. You can Opt Out here. Cookie lifetime: ga: up to 7 days. _gid: up to 7 days
• Hotjar form analysis & conversion funnels (Hotjar Ltd) – Hotjar is an analytics service provided by Hotjar Ltd. Hotjar honours generic Do Not Track (DNT) headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here. Personal Data processed: Tracker and Usage Data. Place of processing: Malta Hotjar Privacy Policy: https://www.hotjar.com/legal/policies/privacy/
• Microsoft advertising universal event tracking (Microsoft corporation) – Microsoft Advertising Universal Event Tracking is an analytics service provided by Microsoft Corporation that connects data from the Microsoft Advertising network with actions performed on Trooli Ltd. Personal Data processed: Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example), Universally unique identifier (UUID) and Usage Data. Place of processing: United States. Microsoft Privacy Policy: Microsoft Privacy. Click here to opt out.
• Twitter/X ads (Twitter Inc.) – Twitter Ads conversion tracking is an analytics service provided by Twitter, Inc. that connects data from the Twitter advertising network with actions performed on Trooli Ltd. Personal Data processed: Tracker and Usage Data. Place of processing: United States. Privacy Policy: https://twitter.com/en/privacy. Cookie lifetime: up to 12 months

Content Performance And Features Testing (A/B Testing)

The Services contained in this section allow the Owner to track and analyse the User response concerning web traffic or behaviour regarding changes to the structure, text or any other component of Trooli Ltd.

Non-Essential Cookies. We will request your consent before placing.

• Google Optimize 360 (Google Ireland Limited) – Google Optimize 360 is an A/B testing service provided by Google Ireland Limited (“Google”). This service allows the Owner to target groups of Users on the base of their past use of Trooli Ltd. Users that opt-out of tracking by Google Analytics will not be included in experiments created in Google Optimize 360. Google may use Personal Data to contextualise and personalise the ads of its own advertising network. Personal Data processed: Tracker and Usage Data. Place of processing: Ireland. Privacy Policy: Privacy Policy – Privacy & Terms – Google. Cookie lifetime: up to 3 months.
• Google Optimize (Google Ireland Limited) – Google Optimize is an A/B testing service provided by Google Ireland Limited (“Google”). Google may use Personal Data to contextualise and personalise the ads of its own advertising network. Personal Data processed: Tracker and Usage Data. Place of processing: Ireland. Privacy Policy: Google Policies. Cookie lifetime: up to 3 months.

Heat Mapping And Session Recording

Heat mapping services are used to display the areas of Trooli Ltd that Users interact with most frequently. This shows where the points of interest are. These heat mapping services make it possible to monitor and analyse web traffic and keep track of User behaviour. Some of these Services may record sessions and make them available for later visual playback.

Non-Essential Cookies. We will request your consent before placing.

• Hotjar Ltd – Hotjar heat maps & recordings (Hotjar Ltd). Hotjar is a session recording and heat mapping service provided by Hotjar Ltd. Hotjar honours generic ‘Do Not Track’ headers. This means the browser can tell its script not to collect any of the User’s data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here https://www.hotjar.com/legal/. Personal Data processed: Tracker, Usage Data and various types of data as specified in the Privacy Policy of the service. Place of processing: Malta. Privacy Policy link: Hotjar Policy

Targeting & Advertising

Trooli Ltd uses Trackers to deliver personalised marketing content based on User behaviour and to operate, serve and track ads.

This type of Service allows User Data to be utilised for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on Trooli Ltd, possibly based on User interests. This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.

Some of the Services listed below may use Trackers to identify Users or they may use the behavioural retargeting technique, i.e. displaying ads tailored to the User’s interests and behaviour, including those detected outside Trooli Ltd. For more information, please check the privacy policies of the relevant Services.

In addition to any opt-out feature offered by any of the Services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Non-Essential Cookies. We will request your consent before placing.

• Google campaign manager 360 (Google Ireland Limited) – Google Campaign Manager 360 is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. Google Campaign Manager 360 also allows the Owner to measure the campaign’s performance, to set up placements, ads, and creatives, and to verify tag implementations (such as errors in the ad’s formatting). Trooli Ltd is collecting and transmitting Data from the User through Google Campaign Manager 360 to media buyers bidding to purchase its inventory. These buyers may collect and store such Data and use such Data for retargeting or other advertising purposes. Users may decide to disable all the ad personalisation Cookies by changing personal settings through a personal account at www.google.com. Personal Data processed: geographic position, Tracker and Usage Data. Place of processing: Ireland Privacy Policy: https://policies.google.com/privacy Cookie lifetime: up to 12 months
• Google Ad Manager (Google Ireland Limited) – Google Ad Manager is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. In order to opt out from being tracked by various advertising networks, Users may make use of Youronlinechoices. In order to understand Google’s use of data, consult Google’s partner policy. This service uses the “DoubleClick” Cookie, which tracks use of Trooli Ltd and User behaviour concerning ads, Products and services offered. Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings. Personal Data processed: Tracker and Usage Data. Place of processing: Ireland
  Privacy Policy: https://policies.google.com/privacy. Cookie lifetime: up to 12 months

Advertising Industry Specific Opt-Outs

Users should also follow the instructions provided by YourOnlineChoices (EU) or other similar Services. Such initiatives allow Users to select their tracking preferences for advertising tools.

The Digital Advertising Alliance has an application called AppChoices assists Users to control interest-based advertising on mobile applications.

How to provide or withdraw consent to Trackers and Cookies

There are various ways to manage Tracker and Cookie related preferences and to provide and withdraw consent.

If you do not want to accept any Cookies, you may be able to change your browser settings so that Cookies or Trackers (including those which are essential to the Services requested) are not accepted.

Users may also provide or withdraw consent to Cookies and Trackers by updating their preferences accordingly through the relevant consent-preferences widget (if available).

Through the relevant browser or device features, Users may be able to delete previously stored Trackers and Cookies, including those used to remember the User’s initial consent.

Other Cookies and Trackers in the browser’s local memory may be cleared by deleting the relevant browsing history.

If you take any of the above actions, please be aware that you may lose some of the functionality of our website.

For further information about Cookies and how to disable them please go to the guidance on Cookies published by the UK Information Commissioner’s Office, or www.allaboutcookies.org.

Third party access to Cookies and Trackers

The Cookies and Trackers we use will only be accessed by us and necessary third parties for the purposes referred to in this Cookie Policy.

Withdrawing consent from third party Trackers and Cookies

Users can manage third party consents to Trackers and Cookies by:

Users can manage third party consents to Trackers and Cookies by:

• Opting out on the relevant opt-out link (where provided); or
• Following the instructions in the relevant third party’s privacy or Cookie policy; or
• Contacting the relevant third party directly.

Trooli Ltd and Third party Cookies and Trackers

The use of third party Cookies and Trackers cannot be fully controlled by Trooli Ltd.

Any references in this Cookie policy and our Privacy Policy to third party Cookies and Trackers are indicative.

To obtain complete and accurate information about the use and storage of a User’s Personal Data, a User should:

• Contact the relevant third party directly and, or
• Read each third party Cookie and Privacy Policy listed in this Cookie policy (in the relevant tables above).

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by Trooli Ltd.

Expiry of Cookies and Trackers

The validity and expiration period of the Cookies and Trackers may vary depending on the lifetime set by Trooli or a necessary third party provider. Some Cookies and Trackers may expire upon termination of the User’s browsing session.

Locating Tracker Settings

Users can find information about how to manage Cookies and Trackers in the most commonly used browsers linked below:

• Google Chrome – https://support.google.com/chrome/answer/95647?hl=en&p=cpn_cookies
• Mozilla Firefox – https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Apple Safari – https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/
• Microsoft Internet Explorer – http://windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies
• Microsoft Edge – https://support.microsoft.com/en-us/help/4027947
• Brave – https://support.brave.com/hc/en-us/articles/360022806212-How-do-I-use-Shields-while-browsing
• Opera – https://help.opera.com/en/latest/web-preferences/#cookies

Users may also manage certain categories of Cookies and Trackers used on mobile apps by opting out through the relevant device settings. For example, Users may wish to manage their device advertising settings or tracking settings in general. Users can generally locate these preferences in their device settings and then search for the relevant setting.

How to contact us

Please contact us at [email protected], write to Trooli Ltd, 18 Kings Hill Avenue, Kings Hill, West Malling, ME18 4AE or call 0800 358 7680.

Changes to this policy

This policy was published on 2 February 2024.

We may change this policy from time to time, when significant or important changes are made, we will inform you via e-mail.

Legal Information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation) incorporated into UK law (with various amendments made by Brexit legislation) following the end of the Brexit implementation (Retained Regulation (EU) 2016/679, the UK GDPR).

This Cookie policy relates solely to Trooli Ltd, unless stated otherwise within this document.